Morgan & Morgan | Paul Trillo
Director Paul Trillo joined forces with America’s largest injury law firm Morgan & Morgan. The two powerhouses have teamed up in order to launch a brand new ad campaign that introduces the world to Miss More, a dynamic new face to be featured in the Morgan & Morgan advertising universe.
Trillo brought to life the character of Miss More, with the thought that she expects more from life: more sprinkles, more wine, more cheese and even more from her personal injury law firm. In this latest campaign, Trillo puts forth a bold new creative direction for the brand, showcasing the high level of standardized service and expertise the firm delivers to its clients, while rewriting the typical advertising script that surrounds the personal accident injury world.
ArtClass Makes Inc. Mag’s List of Fastest Growing Companies
“ArtClass runs a multi-disciplinary model that meets the needs of each job fairly and consistently. By sticking to this strategy, we have experienced a two-year revenue growth of over 150% and continue to build our dynamic roster of talent and staff” adds ArtClass founders Vincent Peone, Geno Imbriale & Vinnie Imbriale.
Inc. Magazine revealed that next-gen live action & post production studio ArtClass is included on its third annual Inc. 5000 Regionals: Pacific list, the most prestigious ranking of the fastest-growing Pacific private companies, based in Alaska, Hawaii, California, Oregon, and Washington. Born of the annual Inc. 5000 franchise, this regional list represents a unique look at the most successful private companies within the Pacific economy generating sustainable growth and jobs.
Complete results of the Inc. 5000 Regionals: Pacific, including company profiles and an interactive database that can be sorted by industry, metro area, and other criteria, can be found at inc.com/pacific
“This year’s Inc. 5000 Regional winners represent one of the most exceptional and exciting lists of America’s off-the-charts growth companies. They’re disruptors and job creators, and all delivered an outsize impact on the economy. Remember their names and follow their lead. These are the companies you’ll be hearing about for years to come,” said Scott Omelianuk, editor-in-chief of Inc. magazine.
Chili’s | Vincent Peone
“What better way to learn about a brand’s offerings than through seductive 90’s R&B?”
Vincent Peone directs R&B star Brian McKnight in a new spot for Chili’s, The Coca-Cola Company & Mischief @ No Fixed Address. The acclaimed singer waits tables and breaks into song remixing his 1999 hit “Back at One.”
The spot was featured as an Editor’s Pick in AdAge and The Drum named it the US Ad of Day.
Jackals & Fireflies | Charlie Kaufman
Watch the hypnotizing new short film produced by ArtClass in partnership with Likely Story, shot by the visionary Chayse Irvin.
A woman wanders the streets of New York City, takes buses and trains, sits in bars and coffee shops, experiencing the city’s diverse neighborhoods, while thinking about her life, her loneliness, unrequited love. She finds moments of communion with various people she meets along the way and with the city itself.
New Director | Louise Palmberg
ArtClass welcomes Louise Palmberg as the latest addition to their roster of talented creatives. Hailing originally from Sweden and currently residing in New York, Palmberg is known for showcasing her love of food in each of her unique works. Constantly showing that her passion for food, cooking, and community transcend just personal hobbies, and flow into her professional career, Palmberg has worked with a range of clients from one-of-a-kind family-owned restaurants, to widely popular global chains.
Other successful campaigns that Palmberg has worked on include Chipotle’s introduction of their iconic cauliflower rice, as well as a Vanity Fair collaboration with Grey Goose for their Essences collection. Palmberg’s work has also been featured in The Wall Street Journal, and Eater New York.
GoFundMe | Paul Trillo
Paul Trillo directs groundbreaking new campaign “Help Changes Everything” for GoFundMe x AKQA presenting an impressive step forward in AI-based animation. The street-mural-inspired film, illustrates the positive impact that GoFundMe donors have had on the world around them.
The innovative film production used a combination of DALL-E and Stable Diffusion for composite layers of visual assets with a hand-painted aesthetic. It is a bold first from a major brand to take a leap of faith and base their large-scale campaign on AI-generative art.
This emerging technology was combined with a live action shoot on a soundstage, where Trillo used a bespoke A.I. rotoscoping method for characters enhancing motion-based scenes to clearly shift from a negative to positive light, in order to represent the impact of donations and communities being transformed.
“When AKQA and GoFundMe first approached me, I was immediately excited by the opportunity to use cutting-edge technology in a storytelling setting. There have been a lot of independent experiments but nothing yet has used AI animation in the service of telling real-life human stories, let alone for a major brand like GoFundMe.“
New Director | Matvey Fiks
On the heels of directing American Apparel’s relaunch campaign and wrapping his upcoming documentary feature film, What A Strong Wind, following a Hasidic musician’s journey across America, Matvey Fiks consistently pushes the limits of narrative creativity. Previous directing credits include Sky Breaking Clouds Falling, a film-essay directed by to the music of folk guitarist Mason Lindah, which earned Silver at the Young Director Award; multi-festival award-winning short film Douggy; and Odds and Ends, a short film on street photographer Daniel Arnold for Vogue which earned him The Webby People’s Voice Award.
His work is known across music video and commercial worlds, including directing memorable campaigns for brands such as Gucci, Versace, Genesis, Zara, Under Armour, and Instagram. His short film Douggy received 3 nominations at 3 different film festivals including the Golden Pardino – Leopards of Tomorrow at the Locarno International Film Festival, the Audience Award at the Moscow International Film Festival, and the Shorts Program at the New York Film Festival.
Manscaped | Ryan Ebner
Watch Santa pull a fast one on Pete Davidson in Manscaped’s holiday campaign, “Season’s Groomings”, directed by Ryan Ebner, edited by James Lee.
The award-winning writer & director who is well-known for his pinpointed casting as well as his dry comedy chops made the ideal choice for this tongue-in-cheek spot. Bolstered by Ryan’s directorial expertise and vision, Pete Davidson brought his unique comedic flavour to the MANSCAPED spot. Melding the comedic timing of Ryan’s work with Pete’s natural charisma that connects with all audiences, the collaboration yielded a perfect piece.
The Lion King Generations | Jams x Bash
“Over the 25 years it’s been on Broadway and in the world, it’s consistently been an experience of something really beautiful. The feelings we have towards The Lion King as a whole made its way into our project. This piece is probably the most genuine and heartfelt thing we’ve ever crafted and there’s so much about how we feel about shared experiences embedded into the short film.” Directors Jams x Bash
Disney Theatrical Productions has partnered with ArtClass’ Jamaal Parham and Bashan Aquart, also known as the Brooklyn-based directing duo, ‘Jams x Bash,’ to collaborate on a branded short film, Generations, the first of its kind for a Broadway production in celebration of The Lion King’s historic 25th Anniversary on Broadway.
The emotional spot commemorates the production’s legacy, forged over a quarter-century: connecting generations, bringing them together over a common love and enchantment of the visuals, the music, and the story of The Lion King. The commercial celebrates the spell cast by the show as it takes us on a time jump, intercutting from 1997 to present day, showcasing the longevity of the production and the bonds it has forged within untold millions of families. At the same time, the film celebrates Broadway and the impact of live performance on audiences, particularly New Yorkers. Shot entirely on location in NYC and featuring the current cast of the show, the film acts as a celebration of the triumphant return of visual storytelling and the arts as a whole.
New Director | Kristyna Archer
ArtClass welcomes director Kristyna Archer to the roster. The acclaimed director has led many illustrious projects including work with UberEats, Google Play, Capital One, and Pantene.
Archer is an interdisciplinary artist who works across film, photography, and design with a passion for creating thought-provoking, visually compelling, work through a lens of hyperrealism. Her recent accolades include Best Fashion Film by the London Fashion Film Festival and Best Concept Film by the Canadian International Fashion Film Festival for her fashion short “Musical Chairs: A Battle Royale.” She received nominations for the Next Generation Award by the Berlin Commercial Awards; her quarantine film “A Beginner’s Guide to Quarantine from a Born-Again Optimist” was featured as a part of Shiny Picks and various film festivals internationally. She has won 5 Telly awards for her Pantene Pro-V “Ban the Bun” #Buntervention spot and her MommyBahama.com project brought home a Webby, an ADC award, and was featured in Adweek.