ArtClass Welcomes Director Kristyna Archer
Next-Gen production and post-production company ArtClass has welcomed director Kristyna Archer to the roster. The acclaimed director has led many illustrious projects including work with UberEats, Google Play, Capital One, and Pantene.
Archer is an interdisciplinary artist who works across film, photography, and design with a passion for creating thought-provoking, visually compelling, work through a lens of hyperrealism. Her recent accolades include Best Fashion Film by the London Fashion Film Festival and Best Concept Film by the Canadian International Fashion Film Festival for her fashion short “Musical Chairs: A Battle Royale.” She received nominations for the Next Generation Award by the Berlin Commercial Awards; her quarantine film “A Beginner’s Guide to Quarantine from a Born-Again Optimist” was featured as a part of Shiny Picks and various film festivals internationally. She has won 5 Telly awards for her Pantene Pro-V “Ban the Bun” #Buntervention spot and her MommyBahama.com project brought home a Webby, an ADC award, and was featured in Adweek.
“I am over the moon about signing Kristyna to the ArtClass roster,” said ArtClass’ Managing Director Rebecca Niles. “I’ve had my eye on her for years, connecting at various touch points throughout our careers, with the timing never being quite right. Kristyna’s work is a love letter to what we are building here at ArtClass; she has dynamic range, her voice is unique, and she brings such an important point of view to the table – a level of artistry that I could not be more excited to support and expand together.”
“I reconnected with Rebecca after knowing each other for years, and it felt quite kismet,” shared Archer. “Her new chapter growing ArtClass the past few years crossed with the new chapter of my career. I was very impressed by ArtClass’ forward-thinking production model with a roster of talent progressively pushing boundaries all in their own right, and I felt right at home. As I’ve been witnessing Rebecca make all the right moves to build the best team of strong EPs and reps, it got me even more excited, and I can’t wait to see what the future holds for us.”
Other successful campaigns that Archer has contributed to include SanoFi, Beekeeper’s Naturals, Olly, and Ninja. At ArtClass, she will spearhead projects across a variety of clients on behalf of the innovative studio.