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Jams x Bash Direct New Short Film for The Lion King’s 25th Anniversary on Broadway

NEW YORK – Disney Theatrical Productions has partnered with ArtClass’ Jamaal Parham and Bashan Aquart, also known as the Brooklyn-based directing duo, ‘Jams x Bash,’ to collaborate on a branded short film, Generations, the first of its kind for a Broadway production in celebration of The Lion King’s historic 25th Anniversary on Broadway.

The emotional spot commemorates the production’s legacy, forged over a quarter-century: connecting generations, bringing them together over a common love and enchantment of the visuals, the music, and the story of The Lion King. The commercial celebrates the spell cast by the show as it takes us on a time jump, intercutting from 1997 to present day, showcasing the longevity of the production and the bonds it has forged within untold millions of families. At the same time, the film celebrates Broadway and the impact of live performance on audiences, particularly New Yorkers. Shot entirely on location in NYC and featuring the current cast of the show, the film acts as a celebration of the triumphant return of visual storytelling and the arts as a whole.

Jams x Bash approached the creative, created in conjunction with next-gen production and post-production company ArtClass, with the idea that The Lion King is integral to their understanding of community.

While two Broadway shows have previously reached a 25-year milestone, The Lion King marks several historic firsts. Never before has a show in its 25th year been playing in so many productions around the world simultaneously and placed in the Top 5 grossing Broadway shows this long – nearly 1,300 consecutive weeks and counting. Currently, 115,000 people enjoy the show in nine productions on three continents every week. There have been 27 productions over the life of the show, seen by a staggering 112 million people. That is more than the combined populations of Canada, Greece, Sweden, Holland, Denmark, and Australia.

“The feelings we have towards The Lion King as a whole made its way into our project,” shared directors Jams x Bash. “Over the 25 years it’s been on Broadway and in the world, it’s consistently been an experience of something really beautiful. This piece is probably the most genuine and heartfelt thing we’ve ever crafted and there’s so much about how we feel about shared experiences embedded into the short film.”

“Over the past 25 years, we have heard countless stories from audience members around the world about their experience seeing The Lion King with someone they love. From one generation to the next, the show has almost become a rite of passage for many families,” said Angelo Desimini, Vice President, Marketing, Publicity, Sales, and Education, Disney Theatrical Productions. “With this spot, we set out to bring these memories to life.”

CREDITS
Directors: Jams x Bash
Managing Partner: Geno Imbriale
EP/Managing Director: Rebecca Niles
EP/Managing Director: Corwin Carroll
Executive Creative Director: Chris Eckardt
Head of Production: Sparkle Jones
Head of Post Production: Brian Keegan
Production Manager: Kat Garelli
Production Coordinator: Hannah Grigereit

DP: Michael Townley
Line Producer: John Gilliland
Production Supervisor: Noah Trivier
Asst. Production Supervisor: Chris Ortiz
1st AD: Jermaine Sumra

Client: Disney Theatrical Group
VP, Marketing, Publicity, Sales & Education: Angelo Desimini
Marketing Director: Lauren Daghini
Sr. Manager, Integrated Productions: Greg V Josken

2nd AD: Sam Melville
2nd 2nd AD: Sergio Borrero, Matthew Hausmann
Steadicam: Tanner Carlson
1st AC: Taylor Myers
2nd AC: Gianna Llewellyn
DIT: Jon Osterman
VTR: Reggie Ollen
VTR Asst: Shakai Coumarbatch

Gaffer: Charlie McNamara
Generator Operator: Chris Studley, Greg Farkus
BB Electric: Justyn Davis, Collin Quinlan
Electric: Martin Nowlan, Katelyn Perez, Peter Marzulli, Mark Stetz, Dave Levine, Matthew Ford, Bernice Autovino, Larry Lewinn
Key Grip: Keith Steinberg
BB Grip: J. Antonio Jimenez
Grip: Rashad Clinton, Craig Simpson, Josh Scherl, Bryan Ried, Elvis deLeon, Melvin Pukowsky

Production Designer: Roxy Martinez-Michaud
Art Coordinator: Grayson Goga
Set Decorator: Morgan Mein
Prop Master: Dan Nisenson
Prop: Henry Lockwood, Edmund Bastian, Jeff Monte, Dervin Sabater, Jyota Bertrang, Rels Douglas, Alex Miller, Jory Franklin, Valery Franklin
Scenic: Stevee Johnson, Alex Ibragimov
Art PA: John Gory, Yusuf Muhammad, Omari Cooper, Aleco Richards, Joseph Jessamy

Wardrobe Stylist: Pamela Shepard
Wardrobe Stylist: AssistantMyah Pediford, Audra Gooch, Alia Ssemakula
Make-Up Artist: Tishonna Ferguson
Make-Up Asst: Anais McCaskie, Patricia Ambroise
Hair Stylist: Gregory Bazemore
Hair Asst: Talonna Clark

Sound Mixer: Jason Todd
Script Supervisor: Anne De Wolfe
Boom Operator: Jeanne Gilliland

Talent
Harper Harris
Laurelie Muftie
Danea Osseni
Lessie Pinto
Joshua Crockett
Otoja Abit
Maria Payramaure
Sevien Desuyo
Brenda Denmark

Editor: Tyrone Rhabb
Assistant Editor: Stephen Deaver
Post Producer: Kanika Oung
Colorist: Mikey Rossiter
Sound Engineer: Barking Owl
VFX Supervisor on Set: Robert Rossello
VFX Supervisor: Chris Eckardt
Flame Operator: Eric Pascua
Nuke Lead: Brinton Jaecks
Nuke: Wade Ivy at Nexodus
Digital Matte Painter: Daniel Bayona
Roto & Tracking: Digital Storm
Verve VFX