The Lion King Generations | Jams x Bash

The Lion King Generations | Jams x Bash

“Over the 25 years it’s been on Broadway and in the world, it’s consistently been an experience of something really beautiful. The feelings we have towards The Lion King as a whole made its way into our project. This piece is probably the most genuine and heartfelt thing we’ve ever crafted and there’s so much about how we feel about shared experiences embedded into the short film.” Directors Jams x Bash

Disney Theatrical Productions has partnered with ArtClass’ Jamaal Parham and Bashan Aquart, also known as the Brooklyn-based directing duo, ‘Jams x Bash,’ to collaborate on a branded short film, Generations, the first of its kind for a Broadway production in celebration of The Lion King’s historic 25th Anniversary on Broadway.

The emotional spot commemorates the production’s legacy, forged over a quarter-century: connecting generations, bringing them together over a common love and enchantment of the visuals, the music, and the story of The Lion King. The commercial celebrates the spell cast by the show as it takes us on a time jump, intercutting from 1997 to present day, showcasing the longevity of the production and the bonds it has forged within untold millions of families. At the same time, the film celebrates Broadway and the impact of live performance on audiences, particularly New Yorkers. Shot entirely on location in NYC and featuring the current cast of the show, the film acts as a celebration of the triumphant return of visual storytelling and the arts as a whole.