AD AGE’S CREATIVITY EDITORS PICK: BEATS RICALLEN
BEATS SPOTLIGHTS JOSH ALLEN AND DANIEL RICCIARDO’S BROMANCE IN COMIC SHORT FILM ABOUT A RACEHORSE
Mirimar’s ‘The Legend of Ricallen’ project also includes apparel and a branded moment at this weekend’s Belgian Grand Prix
Beats by Dre and agency Mirimar put Daniel Ricciardo and Josh Allen’s real-life bromance to good use in an amusing seven-minute film that follows their ill-advised (and fictitious) attempt to solidify their friendship by buying a racehorse together.
“The Legend of Ricallen” (see the full film below), starring the Formula One superstar and the NFL quarterback, was directed by Vincent Peone of Art Class. It parodies the trend of celebs making absurd purchases together (Wrexham AFC, anyone?), as the pair find a horse and give it the ludicrous portmanteau name of Ricallen.
This horse isn’t going to win any races, however.
Along with the film, the campaign has some other interesting elements. There is Ricallen apparel, including a T-shirt, trucker hat and bandana (available through Ricciardo’s Enchante label). Ricciardo will also be sporting a Ricallen helmet during the Belgian Grand Prix this weekend.
“We’re fortunate to have a partnership with the Beats team where everyone has been all-in on making the work as fun as possible,” said Luke McKelvey, co-founder of Mirimar. “It’s a testament to the relationship Chris [Thorne] and Beats have with their athletes that from day one, Josh and Daniel were fully committed.”
“Storytelling is at the core of the Beats brand, and we’re always looking for unique ways to amplify our athletes’ stories beyond their respective sports,” said Thorne, the brand’s chief marketing officer. “Josh and Daniel’s friendship is truly special, and we’re excited to share it with the world.”
This is Mirimar’s second Beats effort, following “The Predicament” with Lebron James and Lil Wayne.