Los Angeles, CA & New York, NY — (October 2020) — Bicoastal production company ArtClass has hired Rebecca Niles as Executive Producer. She brings deep global production experience spanning advertising, branded content, and feature films. At ArtClass, Niles will oversee productions, manage creative teams, and nurture client relationships, working closely with Co-Founder/Executive Producer Geno Imbriale, Executive Producer Kate Aspell and the Head of Sales Jack Strachan.
Prior to joining ArtClass, Niles produced a number of projects with the company, including commercials and digital content for Pantene, ESPN, State Farm, Kellogg’s, and ServiceNow. For the latter, she produced a remote campaign in March – just at the start of lockdown – followed by a second campaign in July, which was among the earliest union productions to return to set in Los Angeles following the rollback of California’s stay-at-home orders.
“The entire team at ArtClass is so excited to have another member of the family who will help keep ArtClass at the forefront as a next-generation content studio,” says Imbriale. “To have an additional executive producer with Rebecca’s energy and experience in all aspects of production is crucial to our continued growth.”
Niles has worked with a wide range of brands throughout her accomplished career as a producer – from tech innovators like Spotify and Instagram, to digital publishing pioneers like Complex Networks, to legacy brands like Versace, Verizon and Nike. Along the way, she has collaborated with big name artists like Billie Eilish, Eminem, and Dr. Dre.
Niles also brings a longform content pedigree into the fold, having produced TV, web, and docu-series, such as “Sneaker Shopping,” “Hot Ones,” and “Magnum Opus.”
Prior to joining ArtClass, Niles was Executive Producer at Derby; Line Producer at Complex Networks; and Head of Production at The Big Picture Company.
“ArtClass is a multifaceted hub of creativity that aligns with all of my experience in advertising and content development,” concludes Niles. “My experience also matches well with their ability to effortlessly shift between large-scale shoots and the jobs that require more nimble production approaches – but with a lot more creative flexibility to experiment in visual storytelling. Above all, I absolutely love their commitment to promoting and nurturing the non-commercial creative community through programs like @ArtClassified on Instagram.”